URÐ was founded in 2016 by Erla Gísladóttir. The brand name is an old Icelandic word meaning earth or ground. It symbolises the pure ingredients we use in our skincare products and handmade method leaving the shortcuts behind.
We believe that the only thing your skin needs are purifying minerals and pure oils to nurture the skin. Our mission is to provide creative and simple skincare products containing the best natural ingredients found in Icelandic nature.
We believe it is our duty to take good care of our environment. Our skincare products are cruelty free and do neither contain plastic materials nor parabens. We only use recyclable containers and packaging.
We believethat the only things we really need can be found in nature. That´s way we love Baroness's Karen Blixen quote;