Collection: NIOD

Ahead is not further than behind.

True learning is a form of love — it is humble. It respects that to look forward, it must look backward. The few observers of NIOD's childhood know that NIOD isn't a brand. It is a force and it has a soul. While NIOD's genetics are committed to science, its soul is ultimately rooted in learning. Perhaps the only flaw of modern science is that it grows proud and loses respect for our deserving past — but learning stays humble and looks back.

NIOD's journey will offer respect to our past with a series of formulations informally called yešti. NIOD's caretakers live with exhausting standards in science. The journey of NIOD's yešti formulations is not one of a lower standard — it is instead one that allows our collective past an overdue chance to speak.